Four Reasons to Tell Your Business

What you do and who you tell it to have never been so important. Of course, we’re referring to telling your entrepreneurial business! We want you to scream it from the rooftop; large wins, small gains, unique differences - all of what you do has a place and a person who’s looking for that information or service. It’s partly your job to figure out who needs what you’re promoting and where to give them the material. In short, ask if your purpose or your product will help you connect with more people?

Here’s our take on why marketing matters (with an outline) for the culture. Feel free to pause, take notes, or revisit whenever necessary.

1. Tell a Story

   1. Why you’re doing this

   2. Who will benefit from it/target audience

   3. How much will it cost/how will the audience use it

2. Personas that Match

   1. Identifying the age, race, behavior, income (?) of your target

3. A Winning Position

   1. Video is king

      1. Short, concise, memorable

         1. Rule of 3rds; compression and playback rates

      2. Brand is everything

   2. Representation matters

      1. Routinely use imagery that looks like your audience

4. The Proof is in the Data

   1. Google Analytics

   2. Social media engagement

      1. Likes vs follows; ideal post times for the audience

   3. Video runtime/total hours viewed

Too much to digest? Call or email us today and we’ll help you figure it all out.